Movie Posters vs DVD Covers for Kids’ Movies
I recently saw a gallery showing the difference between the artistic and dramatic tone to movie posters as opposed to their bright and colorful DVD covers, also shoving in minor characters into the mix.
i think i might have an explanation for this. the poster is trying to appeal to adults, specifically parents. a parent has to drive to the theater, purchase the tickets, and watch the movie with their kid at the theater. they have to be invested enough and know it’s not going to be a dumb little kid feature based on the poster.
on the other hand, the dvd is appealing more to the kids; shopping with their parents they see a colorful dvd with lots of fun characters and even if they didn’t see it in the theater they beg their parents to buy it. the parent doesn’t have to watch it with them at home, and it’s only another handful of cash so they buy it for their kid when they ask.
it’s not a bad thing, just marketing. the truth is that if they put the beautiful and artistic posters on the dvds, they probably wouldn’t make as much money.
You think it’s bad for Disney and Dreamworks movies try the DVD covers for Don Bluth movies then get back to me.